User Experience Expertise
User Experience Expertise
USER-CENTRIC INTERACTION DESIGN
Analysis, Assessment and Strategy
Analysis, Assessment and Strategy
Build a Solid Foundation
Conduct customer and key-stakeholder research determining the brand's business objectives, current market overview and key competitors. Evaluate existing user flows and couple with technical landscape to focus the brand's ideal delivery platform. Planning immediate and long-term goals and roadmap necessary investments.
Detail users' level of brand engagement by identifying use cases. Develop key persona matrix by archetype, value, motivation, needs and goals. Identify prime interaction behaviors and plan necessary content/drivers to persuade action. Outline success metrics for identifying brand engagement and progress along the buyer journey.
Information Architecture
Information Architecture
Determining the optimal interaction pathway to PROPEL the buyer journey
User Flows / Wireframes / Content Maps / Interaction Drivers
Responsive layout
Responsive layout
providing a Singular experience across all devices
Mobile Optimization
Mobile Optimization
Beyond "Mobile First"
Responsive Design is not enough; it is a cost of entry, not a strategy
Users
First
Optimize the site user experience across devices – Desktop, Tablet and Smartphone
Search Everywhere
SEO transcends the screen and extends beyond the desktop into all connected devices
Go
Native
If possible, take the experience out of the browser and deploy a fully developed mobile app
