Digital Creative Leadership
JOHN BATTISTINI
Leader and mentor with more than 20 years of experience in Advertising/Marketing and Interaction Design. Expert in digital brand activation, user experience and creative development who has driven award-winning digital display campaigns, lead-generation marketing programs, videos and websites for global enterprise brands. Recognized for implementing and managing global, cross-disciplinary teams of information architects, art directors, designers, copywriters and developers who collaborate to concept, create and execute U/X, digital display, web video, broadcast TV, mobile apps and sales enablement tools with results that exceed expectations.
USER EXPERIENCE EXPERT
MARKETING AUTOMATION SPECIALIST
Certified Oracle Eloqua Master
AWARDS AND HONORS
- Multiple B2 and ACE Awards for Online Ad, Online Ad Campaign, Rich Media and Rich Media campaigns for TheLadders, Towers Watson, D-Link, PR Newswire, ADP, TransitChek, Maxwell Systems, OnForce
- BtoB's Best (now AdAge) for Best Online Campaign for Maxwell, TransitChek
- BtoB’s Best for Best Mobile for IntraLinks
- CEBA Award Finalist for GoToMyPC “Squadron” TV spot
- FCS Portfolio Award Winner for Towers Watson campaign
- Stevie Award Finalist for Syniverse
- ACE and B2 for Sales Enablement for TransitCheck Savings Calculator
- BtoB's Best Social Awards for ASME Facebook
- Multiple ACE and B2 awards for TV and Radio for ADP, CBOE, Citrix (both GoToMeeting and GoToMyPC)
Past Clients
WebMD, ADP, Merck Pharmaceuticals, CBOE, CenturyLink Technology Solutions, Juniper Networks, Pearson, Cielo, Datto, Intralinks, iLevel, Columbia University, Maxwell Systems, Wolters Kluwer, Vubiquity, TransitCenter, Meredith Custom Publishing, Kaplan Global Solutions, Discovery Education, GoToMeeting, GoToMyPC, Syncsort, D-Link, McGraw Hill, PR Newswire, TheLadders, Towers Watson, Rodale, The American Society of Mechanical Engineers, The American Institute of Certified Public Accountants (AICPA), Eurotech Construction, Time Warner Cable, Milagro Tequila, Perry Partners, Cars.com, Barnes & Noble, CMP Techweb, ClubMom, Saleshound.com, Viewpoint
Expertise
User Experience
Creative Leadership
Creative Conceptualization and Execution
Demand Generation/Lead-Nurturing
Digital Brand Activation
User-Centric Design
Content Development and Visual Storytelling
Website/Mobile Strategy and Planning
Results-Based Decision Making
Cross-Disciplinary Team Management
Usability and A/B Results Testing
Mentoring, Collaboration and Communication
Quick, Decisive Problem Solving
Client Presentation and Public Speaking
Multitasking in Fast-Paced Environments
Best Practice Analysis, Assessment and Documentation